Our Bijou By You Story- INSPIRED BY LIFE

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I'd like to think of Bijou By You as not just a jewellery brand but rather a story of resilience, love and the power of memories. 

From a young age, I experienced deep-rooted grief and loss. Looking back, the beginning of this journey evolved when I lost my twin sister, Sarah, in a house fire at the age of 4. Eight years later, tragedy struck again when my eldest brother Jimbo died in a car accident.

In the midst of my grief and yearning to keep the names of my loved ones alive, I found solace in the idea of getting a tattoo. I wanted to honour Jimbo. by inking his signature on my wrist. I shared this idea with my younger brother Ali and he loved it. Ali even promised to accompany me to my tattoo appointment in 2 weeks time. that promise was broken when Ali died in a car accident the day before my appointment. I could not believe I lost Ali too.

Despite my complete denial and shock, I went ahead with my tattoo appointment and changed the tattoo from Jimbos name to Ali.

Two short years later, still grappling with grief, my father passed away. my default thought was to get another tattoo, however I felt another tattoo would take away the profound meaning and moment behind Ali's signature. I believe some of my last moments shared with Ali were no coincidence.

So, this is how Bijou By You was born. I was wrong to initially believe my story emerged from the depths of grief, for grief, in its essence cannot exist without the presence of love.

I sought to capture the essence of love in a tangible form. These pieces serve as vessles, capable of encapsulating the memories, sayings, and feelings of loved ones, both past and present. They become precious keepsakes forever preserving the unique narratives that make our lives meaningful.

I hope your Bijou By You piece serves as a conduit and inspires your special story to live on too, and may we forever be inspired by the beauty and complexities of life itself.